Erin Stafford

Erin Stafford is a powerhouse author, speaker, and leader with a career as diverse as it is impactful. From Paris and London to Los Angeles and San Diego, Erin has excelled as an MTV advertising executive, celebrity stylist, journalist, and marketing guru. She has worked with iconic brands such as Apple, Nike, Coke, and American Express and styled celebrities for the Emmys, Grammys, and Academy Awards.

Erin’s most transformative role was as the head of marketing for the largest healthcare staffing company in the U.S., where she helped lead a 27x growth trajectory and supported the largest healthcare personnel deployment in history. This experience cemented her expertise in leading through complexity and driving high performance in high-stakes environments.

As a recovering Type A overachiever who has faced and overcome burnout, Erin blends her personal experiences with insights gleaned from working alongside top performers, including Fortune 100 executives, Olympians, and renowned creatives. She’s on a mission to help leaders and teams unlock extraordinary results without compromising their energy or well-being.

Through her signature entertaining and high-energy keynotes, Erin shares actionable strategies to redefine success, reignite purpose, and build resilience. Her talks are rooted in decades of research, personal stories, and a deep understanding of what it takes to thrive in today’s demanding world. Audiences leave inspired, equipped, and ready to sustain peak performance with balance and clarity.

Erin is the best-selling author of The Type A Trap: Five Mindset Shifts to Beat Burnout and Transform Your Life, endorsed by bestselling author, Mel Robbins, Olympian, Amy Purdy, and Chris Barton, the founder of Shazam.

As a Forbes Business Council member, Erin’s thought leadership on burnout and peak performance is featured regularly, and her expertise has been highlighted by outlets including The Wall Street Journal, Vogue, Vanity Fair, and MSN.

Erin’s core message resonates with leaders and teams across industries: success is sustainable when rooted in energy, purpose, and balance. Her practical tools and inspiring insights empower organizations to burn bright, not out, and achieve extraordinary outcomes that not only look good, but feel good.

Sebastian Terry

Based in Venice, California, Seb Terry is a cheeky Australian whose passion for life is not only evident through his famed bucket list journey but is powerfully unleashed onto stages with every keynote that he performs.

Shocked by the death of a close friend in his mid-twenties, Sebastian experienced a moment in his life where he asked himself a simple question; ‘Am I happy?’. The answer was NO, and so he created a list of 100things that he hoped would bring him closer to a sense of happiness, if not purpose, in life. Abandoning the familiar, Seb has dedicated the past 16 years to pursuing and achieving his most audacious goals, not only transforming his own life, but along the way creating a ripple effect of positive change in others, too.

From Marrying a Stranger in Vegas (Goal #2) and Delivering a Baby (#23), to Living on a Deserted Island for 1 week (#63) and Helping a Stranger (#26) by aiding a quadriplegic man to complete a half marathon by pushing him in his wheelchair, Seb’s story has been turned into a best-selling book, his own reality show and a powerful keynote which has seen him speak in all seven continents.

Carol McGury

PCMA’s 2019 Foundation Chair, Carol McGury played a pivotal role in supporting the creation and advancement of scholarship programs, including five Smithbucklin scholarships as well as the Cele Fogarty and Chris Wehking scholarships. Throughout her 35-year career with Smithbucklin Carol led a portfolio of events that ranged from business and trade to technology, healthcare, and science. Throughout her career, Carol hired, invested in and trained more than 100 associates, further demonstrating her commitment to developing the future workforce.

David Peckinpaugh

For more than 30 years, David Peckinpaugh has accelerated his career based on a strong belief in the power of events to deliver not only superior business results, but perhaps more importantly, meaningful connections. This is further demonstrated by his decade-long service on PCMA’s Board and Foundation, inclusive of a two-year term as Foundation Board Chair. His commitment to culture is evidenced by Maritz’ signature core value “Take Good Care of Each Other” leading to the company-wide initiative of “Unleashing Human Potential.”

Donald Getz, PhD

A core founder of the academic study of event management, Donald Getz, a researcher, author, and speaker, has dedicated his career through his thought leadership via his internationally renowned textbooks integral to the study of business events. He has educated thousands of students through his academic work and, as a result, has made solid contributions towards making event management a distinct professional field in universities throughout the world.

Elliott Ferguson

A 35-year travel and hospitality leader, Elliott Ferguson continues to demonstrate thought leadership and advocacy for the global business events and hospitality community. His priorities include industry advancement, through diversity, equity and inclusion, not only through board positions with various industry organizations, but also through the implementation of industry initiatives, including DC’s innovative Tourism Recovery District established to drive significant investment in support of the local tourism industry. As a result, DC has regained its position as one of the preeminent business events destinations in the world.

Lyn Lewis-Smith

Lyn Lewis-Smith is a passionate and recognized advocate for diversity, inclusion, and empowering women in leadership roles throughout the global business events community. In partnership with PCMA and PwC UK, Lyn played a pivotal role in the groundbreaking report, Advancing Women in Business Events which ultimately provided actionable recommendations for fostering inclusivity, primarily addressing the gender disparity in leadership.

Lisa Astorga, CMP

Lisa Astorga, CMP, Director of Meetings for the International Society on Thrombosis and Haemostasis (ISTH), is a globally recognized leader in business events strategy. Over the past year, she transformed ISTH’s Congress into a global, annual event, prioritizing sustainability by eliminating 15 million pages of printed materials and engaging local communities through meaningful initiatives. Lisa’s strategic vision introduced advanced technologies and diverse perspectives, fostering collaboration among international attendees. A dedicated mentor to future leaders, she continually raises the bar for innovation, inclusivity, and sustainability in the meetings industry.

Sina Bünte, CMP, DES

Sina Bünte, CMP, DES, Founder of DigitalMind.events, is redefining (online) event strategies through innovation and cutting-edge technology. A recognized thought leader in the business events industry, Sina stays ahead of the latest event tech trends and frequently speaks on how AI can revolutionize event experiences. Over the past year, she transformed the IUCN Leaders Forum by integrating AI-driven translation tools, gamification, and real-time multilingual engagement to create more inclusive and accessible hybrid events. As a certified Digital Event Strategist, she is dedicated to pushing the boundaries of event technology, ensuring seamless, engaging, and impactful experiences for all participants. Beyond her consulting work, Sina co-leads EventProfsBreakSh*t, a dynamic initiative fostering experimentation and innovation in event technology. Her relentless passion for creativity, digital transformation, and audience-centric experiences continues to shape the future of the industry.

Krista Cameron, DES

Krista Cameron, DES, Vice President, Industry Relations, Canada at Encore, has been instrumental in elevating the PCMA Canada East Chapter. As a former Chapter President and long-time leader of the Canadian Innovation Conference (CIC), Krista’s passion and dedication have shaped the chapter’s flagship event into a cornerstone of education and networking for the Canadian meetings industry. Her mentorship initiatives, such as creating ambassador programs and new member engagement events, have fostered strong community connections and cultivated future leaders. Krista’s unwavering commitment and innovative vision continue to inspire and strengthen the chapter.

Christine Cleaver

Christine Cleaver, Associate Professor of Instruction at Temple University, is transforming the future of the business events industry through education and innovation. She spearheaded the creation of the Bachelor of Science in Event and Entertainment Management program, equipping students with cutting-edge knowledge in sustainability, risk management, and emerging technologies. Christine’s dedication to experiential learning has fostered meaningful industry connections, providing students with hands-on opportunities at major events and competitions. A passionate mentor and advocate for inclusivity, Christine is shaping the next generation of event leaders, leaving a lasting impact on both her students and the industry.

Carrie Ferenac

Carrie Ferenac, Co-Founder and President of CNTV, is a trailblazer in the meetings and events industry, known for her innovative approach to digital content and event strategy. Over the past year, Carrie led groundbreaking initiatives, including the launch of “Capitol Hill Highlights,” a dynamic tool helping associations communicate advocacy wins to their members, and the development of impactful digital strategies that extended the reach of major industry events. Her leadership has transformed how associations and events leverage video and digital platforms to enhance engagement and generate revenue. A trusted partner and industry advocate, Carrie exemplifies excellence as a business events supplier.

Jeffrey Fehr

Jeffrey Fehr, Client Engagement Manager, Business Events at Destination Canada, is a passionate advocate for diversity, equity, inclusion, and belonging. Jeffrey’s leadership includes impactful initiatives such as spearheading DEIB programming with PCMA Canada West and facilitating meaningful discussions at SITE and CESSE events. As a previous Director of SaskQueer Entrepreneurs + Professionals, Jeffrey has created vital opportunities for 2SLGBTQI+ individuals in the business landscape, fostering mentorship and community connections. His commitment to authentic representation and championing inclusivity has established him as a groundbreaker in advancing DEIB principles across the industry.

Lori Jenaire, CMP, CDS, MBE

Lori Jenaire, CMP, CDS, MBE, Vice President of Global Accounts at ConferenceDirect, is a trailblazer and progressive leader in the meetings and events industry. With a career encompassing significant contributions to both Fortune 500 companies and non-profit organizations, Lori has consistently leveraged her expertise to create opportunities and education for underrepresented communities. As a founding architect in the development of ConferenceDirect’s Diversity Program and a leader in DEI initiatives, Lori has driven transformative strategies that foster equitable inclusion and representation.

As a long-time voting member of the National Association of Recording Arts & Sciences (The Grammys), Lori has channeled her passion for music into raising awareness for impactful causes such as autoimmune research. She has successfully combined her expertise in the meetings industry with the arts, making a tangible difference in the quest for resources and care. Her unwavering dedication to raising awareness and championing the underrepresented continues to inspire meaningful change across the industry.

Mahoganey Jones, CMP, DES, HMCC

Mahoganey Jones, CMP, DES, HMCC, Founder and CEO of Event Specialists, is a trailblazer in digital experience strategy. With 20 years of experience, she has revolutionized event production and management, driving innovation in hybrid and virtual event execution. Over the past year, Mahoganey has demonstrated extraordinary leadership, guiding her team to deliver complex hybrid events that seamlessly balance in-person and virtual components. Her attendee-focused strategies prioritize creating transformative, immersive experiences that redefine engagement in the digital realm. Through resilience, expertise, and dedication, Mahoganey continues to shape the future of business events and inspire the global events community.

Alison LaFollette, CMP

Alison LaFollette, CMP, Director of the Mid-Atlantic Region for Visit Seattle, is a 24-year industry veteran celebrated for her unwavering dedication to excellence in the business events industry. Known for her integrity, transparency, and relentless passion, Alison has been a trusted partner and advocate for clients, especially in the medical and scientific sectors. She continues to inspire with her resilience and commitment, embodying her mantra of “carpe diem.” Alison’s championing of Seattle, combined with her dedication to her clients, has cemented her legacy as a truly exceptional business events supplier.

Mackenzie Loy

Mackenzie Loy, Founder and CEO of Homemade in DC, is recognized for her innovative work connecting corporate catering and gifting to local women-, BIPOC-, and LGBTQ-owned businesses. Since 2022, her Homemade Marketplace has driven over $270,000 in new revenue for 57 entrepreneurs, helping small businesses grow and thrive. Focused on closing the racial and gender wealth gap, Mackenzie is building a model for sustainable, hyperlocal sourcing that empowers communities and elevates business events.

Anthony Maggiore

Anthony Maggiore, Senior Director of Conference and Meetings at AAPA, along with Cindy Stickles and Heather Teplitz, created the groundbreaking “Made in Houston Marketplace” at AAPA 2024 in Houston. This innovative initiative brought the local community onto the expo floor by spotlighting 14 minority-owned small businesses, showcasing Houston’s culture and diversity in a unique and impactful way. With strategic partnerships, including Visit Houston, the team curated an experiential pavilion that blended local flavor with DEI principles, earning rave reviews from attendees and vendors alike. Their vision has set a new standard for integrating cultural experiences into medical conferences.

Katie McCormick

Katie McCormick, Executive Director of Meetings, Events, and Convention for NECA, is a 19-year industry veteran redefining event strategy and experience design. This year, she launched NECA EMERGE, an innovative hub-and-spoke conference model tailored to essential industry professionals, offering cross-disciplinary learning while maximizing efficiency, sustainability, and attendee value. Her leadership fostered collaboration across internal teams, engaged new audiences, and secured vendor partnerships to deliver impactful experiences. With a strategic vision that seamlessly integrates industry relevance with immersive experiences, Katie consistently pushes the boundaries of experiential event design, leaving a lasting impression on attendees and stakeholders alike.

Sara McWilliams

Sara McWilliams, Senior Director of Global Accounts at HelmsBriscoe, has played a pivotal role in strengthening the PCMA Greater Philadelphia Chapter. Serving in roles such as Chapter President and committee chair, Sara has consistently demonstrated exceptional leadership and dedication. In 2023, she led and helped launch impactful initiatives, including the Supporting Partners Program and the creation of the chapter’s foundation to ensure resilience during challenging times. Her work to implement DEIA strategies, such as neurodivergent care stations and quiet rooms, underscores her commitment to inclusivity. Sara’s passion, positivity, and tireless service continue to inspire and elevate the Greater Philadelphia Chapter. As an industry PCMA enthusiast, Sara continues to be an active sponsorship committee member with the Greater Philadelphia Chapter and in 2025 became a board director with the New York PCMA Chapter.

Claude Molinari

Claude Molinari, President and CEO of Visit Detroit, alongside Alexis Wiley, Dave Beachnau, and Marty Dobek, led a transformative team effort to host the record-breaking 2024 NFL Draft in Detroit. This groundbreaking event attracted 775,000 attendees, generated $213 million in economic impact, and showcased Detroit as a global destination. Their collaborative approach included community-focused initiatives, investments in minority-owned businesses, and seamless logistics for the first-ever outdoor urban NFL Draft. By fostering inclusivity and elevating Detroit’s profile, the team set a new standard for impactful, large-scale events that benefit both local communities and global audiences.

Laurie Nelson-Choice, CGMP

Laurie Nelson-Choice, CGMP, Director of Diversity & National Sales at Visit Baltimore has dedicated her career to fostering connection and inclusion within the business events industry. As a co-founder of “Just Because…A Networking Group for Women of Color in the DC Hospitality Industry,” Laurie has created a vital platform for underrepresented professionals to connect, network, and grow. She has also led impactful initiatives as Chair of PCMA’s DEI Committee, Board Liaison to the Capital Chapter Emerging Professionals Committee and Advisor for the Capital Chapter NextGen Task Force, mentoring future leaders and driving meaningful change. Laurie’s efforts continue to advance the industry, paving the way for greater equity and belonging across the industry.

Ronnette Phillips

Ronnette Phillips, Director – Hilton Direct for Hilton Worldwide Sales, is a distinguished leader in the hospitality industry with over 20 years of experience. Ronnette has been instrumental in aligning inclusion initiatives with corporate social responsibility, fostering meaningful collaboration between suppliers and event strategists. Her dedication to relationship building and innovative problem-solving has elevated countless events and strengthened partnerships across the industry. Known for her inclusive leadership and visionary approach, Ronnette continues to inspire progress and excellence in business events.

Jennifer Ragan-Fore

Jennifer Ragan-Fore, Chief Experience Officer for ISTE and ASCD, leads transformative experiences for nearly 1 million educators worldwide. Over the past year, she unified two associations, revitalized events, and elevated ISTELive, which generates $46M in annual economic impact. Jennifer introduced a product validation system to their expo hall that streamlines procurement for schools and created city-inspired event designs to connect attendees with local culture. Her work emphasizes innovation, sustainability, and inclusivity, making her a standout leader in the business events industry. A dedicated strategist and collaborator, Jennifer continues to inspire meaningful connections and drive change through impactful event experiences.

Stuart Ruff-Lyon

Stuart Ruff-Lyon and the RIMS team earned their nomination for Experience Design of the Year through their innovative and attendee-focused enhancements to RISKWORLD 2024. Their work seamlessly integrated advanced safety measures, including magnetometers, uniformed officers, and a unified security command center, while maintaining a creative and stylish event atmosphere. Innovations like AI-powered translation, dedicated quiet spaces for neurodiverse attendees, and the first hearing-impaired keynote speaker further elevated inclusivity and engagement. Their efforts showcase exceptional event design, blending safety, technology, and creativity to create an unforgettable experience.

Nneka St. Gerard, CMP

Nneka St. Gerard, Chief Program Officer, Meetings, Membership, and Marketing at the Society for Maternal-Fetal Medicine, is an innovative leader transforming business events through strategic vision and attendee-focused design. With a deep commitment to creating engaging experiences, Nneka reimagined SMFM’s 2024 Annual Pregnancy Meeting by transforming the ePoster hall into a dynamic, tech-driven centerpiece. Her strategic use of sponsorships, cutting-edge technology, and attendee engagement elevated the conference and fostered collaboration among participants. Nneka’s ability to align event strategies with organizational goals while prioritizing meaningful attendee experiences exemplifies excellence in business event strategy.

Annette Suriani

Annette Suriani, Principal and Chief Meeting Strategist at AMS Meeting Solutions, has been a creative force behind the PCMA Capital Chapter’s success. A past Chapter President and tireless volunteer, Annette has championed innovative and engaging events, such as the popular “Drag Show” fundraiser, which has become a significant revenue generator. Her creativity, commitment to diversity, and ability to foster community shine through her leadership on numerous committees, including DEI and GRA. Annette’s dedication to mentoring others and her passion for the industry have left a lasting impact on both the Capital Chapter and the broader meetings community.

Brian Zambotti

Brian Zambotti, Vice President of Business Development at Conexiant, is a trailblazer in advancing digital event technology and strategy. With over 20 years of experience, Brian has built a career at the intersection of innovation and client success, partnering with organizations across industries to redefine the attendee experience. His leadership has driven groundbreaking solutions in event engagement, mobile/virtual experience, and year-round content strategies. Brian’s work with clients like the American Nephrology Nurses Association and The American Institute of CPAs has set benchmarks for attendee interaction, hybrid event execution, and non-dues revenue growth. A passionate advocate for education and high-touch customer collaboration, Brian remains committed to building a vibrant event community through groundbreaking technology and dedicated customer collaboration.