Helping Careers Recover & Thrive in the Business Events Industry

Stuart Ruff-Lyon, 2020 Chairman of the PCMA Board of Directors, looks back on a year of challenges both personal and professional and the changes the pandemic has brought to the business events industry.

A lot of people in the organizations and communities that support the delivery of business events have been hurt as a result of the pandemic and related economic crises. Our industry will re-emerge but will be different as a result.

The PCMA Foundation wants to help business event professionals, their supplier business partners and supporting communities everywhere recover and thrive in a post-COVID world.

Accelerating Reskilling is a PCMA Foundation fundraising campaign dedicated to investing in key skillset development areas for business event industry professionals and their business partners. Our goal is to raise $250,000 by the end of this year to support the immediate reskilling of 1000 business events professionals as our industry emerges towards recovery and beyond.

Between August 4–9, 2021, we’ll be enhancing our technology and performing core system updates to streamline your online experience with PCMA. We apologize for any inconvenience. Please contact:

  • [email protected] if you’d need membership changes or to purchase a membership, register for an event, or other general information.
  • [email protected] if you’d need to purchase an educational product, such as the Digital Event Strategist certification course or 7 Change Actions.

Text to donate:

If you live in the United States, send a text to 41444. Enter prefix “RESKILL,” the dollar amount, your first name and last name.

Example: RESKILL 100 Jane Doe. You will then receive a link to complete the payment process.

If you live outside the U.S, visit the PCMA Foundation’s donation page.

Our industry has seen unprecedented growth for the last 10+ years and we have all benefited. Now, many of our colleagues and clients need our help. We invite you to make a difference in the recovery of the global business events industry by donating to Accelerating Reskilling.




The reskilling support will go to event professionals, supplier professionals, young professionals, faculty, and current students. A committee composed of PCMA members reviews and selects recipients based on submitted applications. Examples of reskilling support include access to the Digital Event Strategist certification, CMP Online prep course, Convening Leaders 2021 access, tuition and more. The Foundation has a 35-year history of providing skilling support and education to the business events community in the form of scholarships, research and education programs.

Donations can be made above or check payments can be mailed to PCMA Foundation, 35 E. Wacker Dr., Suite 500, Chicago, IL 60601.

Yes! Organizations are encouraged to contribute to this effort and demonstrate their support of the Accelerating Reskilling campaign for the business events community. Donations of $1,000 or more will be recognized by the PCMA Foundation at the Accelerating Reskilling digital event in September, on the Foundation website and in an issue of PCMA Convene magazine.

Thank you to our amazing supporters!

Deirdre Clemmons
Visit Scotland
Music City Center
Mary Pat Heftman
Visit Indy
Angie Ranalli
Gary Schirmacher
Annette Suriani
Phelps Hope
Danielle Urbina
Michael Guerriero
Diane Kovats
Eve Wilczek
Kim Allison
Benjamin Erwin
Stuart Ruff-Lyon
VRS Meetings and Events, Inc.
Colleen PHalen
Beth Ellis
Kevin Kelly
Julianne Touhy
Marco Bloemendaal
The Hilpl Group
Penny Bergsten
Emily Parsons
Valerie Sumner
Mark Feldman
Terry Arth
Jerry Cito
Tony Lorenz
Liz Erikson-Marnul
Karen Malone
Kathleen Ratcliffe
Jim Rooney
Joseph Mignogna
Meredith Rollins
Richard Barcelo
Charles Blair
Eddie Canaday
Susan Salem Euritt
John Killacky
Sam Lippman
Robert Mercure
Gay Holden
Kirsten Olean
James Rooney
Kati Quigley
Bill Grusich
Gladys O’Mahony
Jack Patronski
Heather Seasholtz, CMP
Deb Bartlett
Doug Bennett
Patrick Espinoza
Bianca Ferrer
Katie Dolan
Katrina Stewart
Tonya Almond
Lisa Astorga
Doug Bennett
Catharine Lipton
Deb Bartlett
Karina Davies
Marcus Eng
Jennifer Erney
Patrick Espinoza
Karin Fitzgerald
Peggy Hagaman
Jennifer Kerhin
Brian Landers
John Loveless
Kristin Mirabal
Bernadette Noble
Eduardo Ortiz
David Peckinpaugh
Francine Pepitone
Kelly Ricker
Vince Rodreiguz
John Rubsamen
Stacey Shafer
Sara Torrence
Ana Viscasillas
Sam Bhandarkar
Lynn Bragan
Matthew Fox
Bonnie Greenspan
Katherine McCartney
Amanda Wells, CMP
Henry Rosales
Jimmy Le
Jacky Meracle
Mariellen Morries
Rachael Riggs
Molly Witges
Joe Felperin
Joan Eisenstodt
Kate Burger
Danielle Gaudet
Amanda Kurtz
Cindy Lee
Emily Catanzaro
Belinda Harvey
Kim Koteff
Jeanne Pluemer
Noreen Cournoyer
Jessica Perry
Lianna Petruccio
Madeline Schimeck
Art Shaw
Bonnie Stetz
Natalie King

Nick TannAccelerating Reskilling