PCMA Foundation Strategic Plan


Driving global economic and social
transformation through business events.

Statement of Purpose

The PCMA Foundation empowers individuals and
advances innovations that fuel the future of business events.

Creating an ecosystem of learning, giving, thought leadership, inclusiveness and collegiality

At the core of the Foundation, you’ll find opportunities that help students, business event strategists, and communities achieve their objectives and create value for the industry.

Strategy #1

Advance individuals in their career path and provide access to education, research, and professional connections.

Strategy #2

Demonstrate personal impact with stories of achievement and fulfillment and directly connect supporters and donors to outcomes.

Strategy #3

Create a platform for volunteering and giving that brings people and communities together and inspires a culture of personal and professional contribution.

Strategy #4

Recognize and celebrate personal and professional excellence in business events.

Turning research and innovation into reality

The Education Foundation collaborates with industry partners, thought leaders and academics to answer pressing questions, challenge current thinking, and inform the future with groundbreaking research.

Strategy #1

Fuel the incubation of ideas and solutions that address trends, challenges, and disruptors in business events.

Strategy #2

Support PCMA’s research and development to create and enhance educational resources for the industry.

Ensuring a sustainable Foundation

The Education Foundation makes an impact year after year, but we’re looking well beyond what’s in front of us now to build a culture and structure that will help the community grow and increase fundraising in the long-term.

Strategy #1

Continue to improve financial position by developing aggressive, achievable, and sustainable revenue and expense plans.

Strategy #2

Align PCMA team and committees to reflect strategic focus and utilize technology for data analysis and audience growth.

Strategy #3

Diversify revenue streams to increase fundraising, and maximize investment returns through solid financial management.

Have a question?

Rebecca SchingelPCMA Foundation Strategic Plan